DOI: https://doi.org/10.37956/jbes.v10i4

Published: 2026-09-28

Articles

Artificial Intelligence Applied to Biometrics in Personalized Digital Marketing: A Systematic Review

Byron Oviedo Bayas, Emma Yolanda Mendoza Vargas, Clotario Bladimir Cedeño Salazar

1-21

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Innovation in the business sector through government policies as a strategic opportunity in Ecuador

Fanny Graciela Egas Moreno, Emma Angelina Salazar Tuárez , Jair Paul Cheme Hernández , Marelyn Nicole Masapanta Delgado

22-42

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Management of Quality Costs and Their Relationship to Competitiveness and Operational Efficiency in Manufacturing Companies in Azogues, Ecuador

Giovanny Javier Yumbla Sigua, Santiago Alberto Campodónico Palma

43-53

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Young People's Willingness to Pay for Healthy and Functional Products: An Analysis of Their Choice Preferences

Mery Katty Barzola Jiménez, Jenny Maldonado Castro, Ángel Maldonado Castro, Jumbo Fonseca Eliot David

54-73

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