RENDÓN ALÍN, A.; ESCALANTE VERA, C. The psychology of color in brand packaging . Journal of business and entrepreneurial studie, [S. l.], v. 7, n. 4, 2023. DOI: 10.37956/jbes.v7i4.353. Disponível em: https://www.journalbusinesses.consultorioampuero.com/index.php/revista/article/view/353. Acesso em: 21 apr. 2026.