Oviedo Bayas, B., Mendoza Vargas, E. Y., & Cedeño Salazar, C. B. (2026). Artificial Intelligence Applied to Biometrics in Personalized Digital Marketing: A Systematic Review. Journal of Business and Entrepreneurial Studie, 10(4), 1–21. https://doi.org/10.37956/jbes.v10i4.424