emprendedores del cantón la libertad

*

ABSTRACT

enterprise otherwise this will fail. an investigation of descriptive

entrepreneurship, 32 surveys entrepreneurs Canton La Libertad

to know the real situation, and the factors considered in the

decision making was implemented. Lack of knowledge about the

attitudes that should have the entrepreneur to take risks can be

very damaging to their entrepreneurial development, the

absence of knowledge about this, does not allow them to have

a strong orientation. Currently one of the problems faced by

RESUMEN

* Master en Administración y dirección de empresas, Instituto

.

El objetivo de este reporte científico, consiste en socializar la incidencia de la actitud positiva de

los emprendedores en la capacidad de asumir riesgos. El riesgo siempre está asociado al hecho

de emprender, en la actualidad la mayoría de los emprendedores son indiferentes a la

la supervivencia y desarrollo de su emprendimiento de lo contrario este fracasará. Se

implementó una investigación de observación descriptiva, dirigida a las microempresas,

entrevistas a expertos en emprendimiento, 32 encuestas a emprendedores del cantón La

INTRODUCTION

According to (Hurtado Cuartas, 2012) The entrepreneur is born and made, in any case,

education in the family is important. The normal entrepreneur is made thanks to the

personal environment or has developed as a person. Thus the capacity for suffering is

experienced, the infinite satisfaction of his work is verified.

According to (Jacques Filion, Cisneros Martínez, & Mejía Morales, 2011). An

entrepreneur is defined as an individual who is able to discover, identify and fight against

any inconvenience that may arise in their proposed strategy, without fear of failure, tends

to be positive, knowing how to interpret and analyze the surrounding environment to

carry out their projects and ideas.

mainly to trust yourself; confidence must be built from the experiences and skills, so this

will be much stronger, being beneficial to learn something new every day, acquiring

knowledge, conformism is the killer of the entrepreneur, it is necessary to strengthen

your personality, and self-motivation. (Mares Chacon, 2012).

According to (Charles W & Gareth, 2009) It would be impossible to draw up a closed

list of all the characteristics, but one can intuit, they tend to work hard, are persevering

and are characterized by their immense commitment to the project, strive for their

integrity and strive for the desire to achieve what is proposed.

A successful entrepreneur is considered to be one who undertakes with resolutions,

solutions.

According to (Mares Chacón , 2012) Entrepreneurial culture is responsible for the study

of all entrepreneurial individuals who possess skills and knowledge that they must have

to manage a project, that is, an individual must have initiative, knowing how to act at the

right time in order to achieve both endogenous and effective development, knowing

how to take risks and learning to cope with them to enhance the internal capabilities of

the community.

The entrepreneur must strengthen society and its economy from the internal and

external part allowing the strengthening of his fighting, creative and innovative spirit,

always remembering his culture and the goals he has proposed to achieve from the

beginning without omitting the importance of each of these objectives in his life and its

improvement. (Rojas, 2010).

the development of society, bringing new projects to promote changes that will be seen

as a benefit in working life.

According to (Rodriguez T, 2015) Risk is a factor that is always associated with

entrepreneurship. Knowing how to face it or how to manage it can mean the success or

survival of a company or its failure. Knowing how to identify, locate and assess the

existing risks of the place where such business or company will be implemented, allows

in turn to know the working conditions that will have such as schedules, shifts, main

public or private entities of the sector, the infrastructure of the place, this is key for a

business and that an entrepreneur can achieve success counting on the necessary

resources and the necessary attitude to accomplish everything that is proposed.

The main risk measurement techniques should be established and maintain a procedure

to regularly monitor and measure compliance with the system. These procedures can

provide a record of data, inspections and preventive controls, analysis of accidents and

incidents, health cost, the main problem for proper risk measurement lies directly in

lacking the indicators that synthesize it properly, and entrepreneurs can have the full

knowledge likewise is necessary to manage a risk should be taken into account,

reduction, avoidance, retention and transfer.

The majority of the surveyed entrepreneurs consider it indifferent to carry out a

diagnosis of the business environment, followed by two groups of equal number who

severity or magnitude of impacts.

Based on the survey conducted with the entrepreneurs, it was determined that facing

environmental risks is a direct loss on their interests and assets that involve the

development of their microenterprise due to lack of knowledge. They consider the

ability to take risks as something unnecessary in their plans, if they have not first taken

into account that it leads them to make a risky decision that can directly harm and this

can lead to problems. The entrepreneurs of the canton La Libertad do not know

strategies for decision making when this involves a risk to take that can give direct

benefits if this act helps the progress of their entrepreneurial development, without prior

knowledge comes the doubt making wrong decisions.

CONCLUSIONS

occur around their integration project or business. Entrepreneurs are more influenced

by luck without visualizing the reality of how this will affect their entrepreneurial

development, many of them are indifferent to study or evaluate their competencies and

do not take the risk of using their own resources or opportunities that may arise. After

interviewing the entrepreneurs about their capabilities and their effect in assuming the

various risks of the environment, it was determined that many of them do not use the

necessary attitudes in their various entrepreneurial projects, which will be affected as a

result of ignorance.

REFERENCES