Journal of business and entrepreneurial studie

Articles

• Artificial Intelligence Applied to Biometrics in Personalized Digital Marketing: A Systematic Review

  Emma Yolanda Mendoza Vargas, Clotario Bladimir Cedeño Salazar, Byron Oviedo Bayas

  1-21

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• Innovation in the business sector through government policies as a strategic opportunity in Ecuador

  Fanny Graciela Egas Moreno, Emma Angelina Salazar Tuárez , Jair Paul Cheme Hernández , Marelyn Nicole Masapanta Delgado

  22-42

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• Management of Quality Costs and Their Relationship to Competitiveness and Operational Efficiency in Manufacturing Companies in Azogues, Ecuador

  Giovanny Javier Yumbla Sigua, Santiago Alberto Campodónico Palma

  43-53

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• Young People's Willingness to Pay for Healthy and Functional Products: An Analysis of Their Choice Preferences

  Mery Katty Barzola Jiménez, Jenny Maldonado Castro, Ángel Maldonado Castro, Jumbo Fonseca Eliot David

  54-73

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• Digital Marketing for Ecuadorian Commercial Microenterprises a Systematized Review

  Fernando Viteri Luque, Ana Viteri Orbe, Steve Guarnizo Crespo

  74-89

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